![]() Responsive Design - Notice the second image of the job description below.Branding - The use the orange color of their logo/brand in the section headings and “Apply” button.Social Proof - They include employer of choice awards.Video - They include a corporate video on every job description.The candidate sub-consciously thinks they are reading an article (not an ad) - that’s good for you. It’s more similar to the layout of a story in a magazine (and doing that in an ad (and a job description is an ad!) is a proven advertising technique. 3-Column Format - You don’t see that often.Bonus Content - They include a right-hand rail with some extra tiles linking off to pieces about working at JWT.Office Pics - They include a pic of the office along with a brief description of it.Show something very different and you’re bound to get a little extra look. If you like mental models (I do), this is leveraging the “Law of Contrast” that all of our brains react to. Attention-Grabbing - Their job description is so different from any other job description that it will certainly stop the candidate in their tracks.Walter Thompson is an ad agency and it shows in their job descriptions: Unique job posting - They use a new and interesting way to stand out among other similar job descriptions by posting the job as an NFT that can be bid on.Colorful design - The NFT job posting on Rarible uses different colors, font types and sizes, and images to grab the attention of candidates.Clever opener - They make a joke about “sucking at design” and tell the candidate they are short on UX designers.Growth Tribe’s “ Lead UX Instructor or Digital Designer” job descriptions could be the world’s first NFT job ad. Talent Community - They include a talent community call-to-action (this is the next best thing to a candidate clicking apply).Branding - They emphasize their company name, logo, and color scheme (see the green Apply button).Video - A corporate video is on every job description at the top.Glassdoor is focused on employer branding and it shows in their job descriptions: They have a nifty link to let candidates see nearby restaurants, gyms, schools and airports. Social proof is effective advertising for you every time. Social Proof Badge - They include a Top 100 Employer of choice award badge on every job description.If you have a recruiter owning your job reqs why not show them? Millennials and other passive candidates value this level of transparency. ![]() There is even a YouTube video of each recruiter. Recruiter Contact Info - They show the name, picture, and social media links of the recruiter for each job.Benefits are Clear - They name 4 clear benefits (money, flexibility, no boss and financing on a new car).ĭeluxe’s job descriptions stand out for a few reasons:.Hero Media - Showing an attract millennial with a nice hybrid car.They emphasize in the sub-headline (note: sub-headlines are effective in advertising) that you get to “be your own boss”. This reminds me of how Sam Walton referred to all Wal-Mart employees as “associates”. Headline - They are treating the driver role as a “partner”.This is an evergreen job (they need tons of people for one role), so Uber invests a ton in such landing pages as the one below for drivers - and there are plenty of lessons to learn. Some highlights of the Driver job description/landing page are listed below (which they do new versions of all the time): If you’re interested in how cutting edge companies’ job descriptions look these days, look no further than Uber’s job description landing pages to attract drivers (after all, they are doing the largest talent rollout in history). For tips on writing job descriptions, check out How to Write a Job Description - Best Practices & Examples. You can create job descriptions like the ones below through Ongig’s Candidate Experience Software and Text Analyzer. Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 that are awesome - and the reasons why! 10 Examples of Awesome Job Descriptions (and Why!) ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |